UK PROMOTIONAL MERCHANDISE FOCUS
New research from the Advertising Specialty Institute has shown that promotional merchandise is still the most preferred method of advertising for consumers in the United Kingdom, with more people developing more ethical attitudes. . As the world turns more environmentally conscious, so do UK consumers. Over half of all the interviewed consumers stated that they would have a more favourable opinion of a brand if their promotional merchandise was eco-friendly. With so many versatile eco-product options available, it’s never been easier to promote your organisation guilt-free. Check out products like Mr Bio Charging Cable or the Bamboo Power Bank. . With Brexit uncertainty looming over us, 47% of UK consumers will see a brand more positively if their promotional products are made in the United Kingdom. The research found that the top three most influential and effective products are:
If you’d like to discuss how promotional merchandise could help you boost your brand image in the near future, get in touch with our team today. Call us on 01234 841741 or email us at sales@sycal.co.uk.