Do promotional branded mugs still work?

Is this branded gift everybody’s cup of tea?

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For many customers, the thought of promoting their organisation with a promotional branded mug may not seem very innovative. Despite making guest appearances in offices and cupboards around the country for decades, the branded mug still to this day remains one of the most popular promotional products on the market.

So, why are branded mugs still so impressive? Is it popularity caused by familiarity, or are they still highly effective?

Tried and Tested

Even with the rise of low-cost electronics and innovative merchandise options, mugs continue to prove themselves as almost future-proof promotional tools that can boost your brand identity effectively.

A recent study into promotional merchandise found that the demand for promotional mugs was as strong in 2019, as it was the decade before. Even with the pandemic, mugs have still kept comparative demand, with individually branded options growing popular. Both low-risk and high-impact, branded mugs are tried, tested, and a fantastic option to help promote your organisation.

Practicality = Longevity

On average, an office worker in the UK will have around four drinks a day. That’s a lot of time with your logo in their hands, and when you consider that promotional mugs are used for an average of 8 months, it’s easy to see why they’re still so effective.

Although there are far more innovative products that can create immediate impacts, research has shown that customers are far more likely to remember a brand’s logo when it’s featured on a practical product… and what’s more practical than a mug?

Something more novel?

Although promotional mugs could be seen as a smidge unoriginal, it doesn’t mean that they can’t be seen as eye-catching or novel. We can offer personalised mugs that can change colour and imagery or can reveal a branded messaging when hot water is poured in? Why not take a look at the WoWmug? Designed to add fun novelty, brew after brew.

No sticky notes around to take a quick note? Why not write a memo on your cuppa instead with a custom Chalk Mug.

Want to make your branded merchandise feel more special? You can source options that come with their own spoon attachments.

Your Brand. Your Style

With so many models and styles available, there are no limitations to promoting your brand opportunity. Whether you’re looking for everyday mugs, specific coffee variations, or stylised alternatives, there are countless options to promote your brand.

If you’re looking for a matching saucer, a premium bone china, an enamel camping mug, we can source you the perfect branded product to promote your brand.

Endless Printing Possibilities

As printing technologies continue to evolve, the days of only putting a logo on the side of a mug are over. Why not consider:

• Printing on the bottom of the mug
• Printing around the inner rim of the mug
• Printing on the handle of the mug
• Printing on the inside base of the mug

With new options to print an image onto both the body of the mug and around the handle, there are limitless possibilities to how you showcase your organisation to your clients and customers. For extra product longevity, mugs that feature a patented Duraglaze technology have been proven to be 100% dishwasher proof even after 2000 washes.

If you’re looking for something a little bit different from printing, why not consider your logo and message being etched into the front and the handle of your mug to give your merchandise a subtle premium feel.

Want to learn more?

With endless branding opportunities available, finding the most effective mugs for your next promotional marketing campaign can be a surprisingly intensive task. With over 35 years of experience, speak to our team of merchandise experts today and take the stress out of promotional merchandise sourcing. Call us on 01234 841741, or email us at sales@sycal.co.uk.