Wow mugs at Sycal

Promotional Product of the Month – WoWMugs

Every month in 2019, we’re taking a look into some of the most effective promotional merchandise options that you might not have known existed and how they can help boost your brand image.

With the new year winter weather kicking in, this January why not take a look at something that’ll both warm and wow your customers, clients, and staff: The WoWMug.

To many, the thought of a promotional mug may seem a tad uninspired, however, bespoke drinkware is still one of the most effective product options to help you deliver your brand’s image and message on an almost daily basis.

When it comes to selecting promotional merchandise options, it can often be a decision between novelty and practicality. Although novel items can create a strong immediate impact, over 60% of customers are more likely to remember a brand should it feature on a practical product. So why not combine the two?

Covered in a heat-sensitive coating, the WoWMug displays your branded messaging with a unique twist. Simply add hot water to reveal your custom imagery underneath. Available in latte style alternatives, the mugs feature a dye-sublimation print across the outside, ensuring that any logo, colour or image can be used to promote your business.

Promotional changing mugs

If you want to showcase your brand even with cold beverages, the mug can also be screen over-printed to allow a permanently visible message.

If you’ve got an upcoming marketing campaign you require assistance with, or should you need any more information on how to generate greater brand recognition using innovative and novel promotional products, speak to our team today.

Call us on 01234 841741, or drop us an email to