Sweetening your promotional marketing

Both versatile and easily customisable, confectionery is a powerful promotional marketing tool that can be oddly overlooked.

Many of us love a sugary treat. Whether it be chocolate, gummies or candies, the UK has got a very sweet tooth. In fact, the confectionery market in the UK is estimated to be worth over £11bn in 2019, with further annual growth predicted. Needless to say, confectionery can put a big smile on the face of your customers.

Understandably, many people may feel unsure about investing their marketing budget into a product that’s inherently designed to have a short life. However, recent research has actually shown that consumers of promotional chocolates actually can recall the brand who provided the treat long after the wrapper has been disposed of.

Appealing to almost every age demographic, available in all shapes, sizes and flavours, and with almost countless custom packaging options, bespoke confectionery can be a rabbit hole of opportunities. So let us help you out.

Eco-Friendly Confectionery

At Sycal, we’re making confectionery easier to enjoy guilt-free. With eco-friendly packaging, you can source a wide range of chocolate and sweets designed to have the lowest impact on the environment.

With a fully customisable colour paper wrap, eco-pots are made from plant based materials rather than plastic. Once enjoyed, the pot can simply be disposed of as food waste recycling before eventually being composted.

Cardboard snack tubes are a great option if you’re looking to lower your single-use plastic waste. Available with full-colour paper wraps, and a range of tasty treats inside.

Luxury and Branded Confectionery

If you’re looking to give a gift that leaves a long-lasting and meaningful impression, there are a number of premium confectionery options to choose from, from leading chocolatiers like Lindt, Milka, and Raffaello, as well as luxury packaging opportunities.

With gift box opportunities, luxurious pralines, indulgent truffles and delicious milk, dark and white chocolates, show someone that your brand cares about them.

Biscuits and Snacks

If you’re looking to provide branded merchandise for a collection of people; like teams or families, why not consider something to share.

Promotional biscuits are a great way to get your brand in front of a number of different people. With cookies, shortbreads, biscuits, and savoury options, there’s something for everyone.

With so many packaging options in a wide range of shapes and sizes, the possibilities for branding are endless.

Vegan and Palm Oil Free Options

With a growing number of consumers becoming more conscious about their eating habits, we can offer a variety of treats that contain no products from an animal, nor contain palm oil.

With countless packaging and branding opportunities, you can make sure your brand, imagery and message are being remembered long after the chocolate is gone.

With a huge range of confectionery options available, find out how you can sweeten your next marketing campaign with Sycal. Simply call 01234 841741 or visit Sycal.co.uk.