Both versatile and easily customisable, confectionery is a powerful promotional marketing tool that can be oddly overlooked.
Many of us love a sugary treat. Whether it be chocolate, gummies or candies, the UK has got a very sweet tooth. In fact, the confectionery market in the UK is estimated to be worth over £11bn in 2019, with further annual growth predicted. Needless to say, confectionery can put a big smile on the face of your customers.
Understandably, many people may feel unsure about investing their marketing budget into a product that’s inherently designed to have a short life. However, recent research has actually shown that consumers of promotional chocolates actually can recall the brand who provided the treat long after the wrapper has been disposed of.
Appealing to almost every age demographic, available in all shapes, sizes and flavours, and with almost countless custom packaging options, bespoke confectionery can be a rabbit hole of opportunities. So let us help you out.