Year on year,  the health and fitness market has been growing across established and emerging demographics. With new years resolutions in full effect, 2019 looks to be no different. Last year, it was estimated that there were over 9.7 million fitness or gym memberships in the UK alone. This means that on average, one in seven of your customers are actively looking to lead healthier lifestyles.

So why not utilise these growing trends to help promote your brand as fun and active with a wide range of fitness inspired promotional merchandise.

Equipping Customers for the New Year

Regardless of fitness goals or personal motivations, customers who feel more comfortable in a gym environment are more likely to keep their memberships active for a longer period of time. That’s why we offer practical and promotional fitness products to help equip customers, clients, and staff for the year ahead, to make them feel confident when they’re feeling the burn.

From bags and towels, to protein shakers and performance clothing, you have the opportunity to don your brand across the gym floor with a vast array of merchandise options.

Mind and Body Promotions

Research conducted in 2017 found that millennials main driving factor is to live mentally and physically healthy lives. There’s no better combine the two aims as yoga. With an estimated half a million people practicing yoga in the UK alone, promotional yoga mats provide you with a large blank canvas to promote your brand to your customers.

With a huge range of print options available, you can put your brand in the mind of your customers, even when they’re in downward dog.

Smart Exercise

In Summer 2018, there were almost 250,000 health and fitness apps available to download for phones and smart devices. With the global fitness trackers market size forecasted to generate a revenue of $48.2 billion by 2023, there’s no doubt that wearable smart devices are going to be incredibly popular in 2019.

At Sycal, we offer a wide range of fitness trackers, with smart capabilities to measure key user metrics. From budget options, to state-of-the art models featuring all the bells and whistles.

However, if you’re after something a little more subtle. The FitCard is a wallet-friendly Bluetooth 4.0 device designed to track your daily activities. Whether it’s in your pocket or clipped onto your bag, the gadget can track your customers sleep patterns, calories burned, distance travelled, and daily steps, before logging them into the app. Completely customisable with full colour printing, the FitCard is a great way to get your brand in front of your customers on a daily basis.

If you’d like to find out more about boosting your brand image using fitness merchandise in 2019, or to discuss how promotional merchandise can help you reach more customers, call us on 01234 841741, or visit