This month, we’re looking at the Top Five Promotional Products of 2018 to see what merchandise options have been most popular amongst clients, and what’s on the horizon.

When it comes to promoting your brand image outdoors, there are very few products that can compete with promotional parasols when it comes to effectiveness and functionality; especially now that the summer months are rolling in.

Available in a wide range of styles and sizes, custom parasols aren’t just a defence against the summer sun, but an eye-catching tool designed to help further promote your brand image, whatever the weather.

promotional parasols


From corporate premises to beer gardens and cafes, parasols deliver impactful advertising space for a variety of industries and can be perfectly tailored to match your corporate identity.  With four to eight customisable panels, you have the opportunity to further promote your brands’ visibility across 360 degrees, unattainable to that of other external signage options.

For many of us, the idea of basking in the British sunshine may sound like a great day. Unfortunately, that’s not the case for everyone. High temperatures and prolonged exposure to the suns UV rays may actually deter potential customers from utilising a variety of outdoor businesses and functions. Parasols can be an absolute essential when children and the elderly are involved, ensuring that you have a safe, shaded and comfortable area for them to enjoy the weather, and retaining their custom.

At Sycal, we’ve been sourcing and manufacturing bespoke parasols for over 35 years. From economic options to high-end luxury products, our parasols can be tailor-made to reflect your brand identity and stand out to your desired audience. Whether you’re looking for steel or wooden frames, polyester or cotton fabrics, Sycal is your one-stop shop for high quality and weather-proof bespoke parasols. For more information about sourcing bespoke umbrellas for your next outdoor marketing campaign call us on 01234 841741, or find us online at