top promotional marketing products 2019
Top Promotional Merchandise Trends 2019

With 2018 coming to a close, it’s time to look at next year and the direction of the promotional merchandise market will be heading.

It goes without saying that 2018 was somewhat unpredictable, with consumer behaviours and preferences shifting in tones. So why not take a look at the hottest products for next year and the growing demographics they appeal to.

Did you know that the appeal of promotional merchandise is growing for customers? In fact a recent survey showed that around 80% of consumers said that they liked receiving promotional gifts. Imagine that, customers actively wanting to hear from your organisation. With online and social ads becoming easier to dismiss, and GDPR slowly changing email marketing, more organisations are looking towards tangible and cost-effective ways to get their brand identity in front of their target audience.

The question is, what products are going to make your brand stand out and improve your marketing strategy in 2019?

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Recyclable and Reusable

With hopes of combatting severe environmental strain, the world appears to be turning greener in their decision making. Over the last 12 months, we’ve seen  a number of taxes and levies get proposed by the British Government to tackle ecological concerns, as well as ‘single-use’ being named as Word of the Year. It’s clear to see that many of us are making conscious decisions in the way we use disposable products… so why not promote your organisation in the same way?

To encourage less plastic waste ending up in the ocean, reusable drinkware is still growing in popularity. With hot selling products like metal water tankards and thermal travel mugs, there are so many customisable product options designed to put your brand in the eyes of your customers, whilst lowing their environmental impact. With more coffee shops looking to incentivise those who bring their own drinkware in the new year, 2019 is the year of the reusable product.

If you’re looking to further enhance your brand to an environmentally conscious audience, we are proud to offer an extensive range of promotional products made from materials that have the lowest impact on Mother Nature. From recycled tyres and plastic bottles, to sustainable bamboo and timber, you can showcase your brand across a wide range of products that are built to last.

According to a recent study, nearly 65% of end-customers say that they’d prefer to keep a promotional product that was environment-friendly, allowing your brand to make more impressions over a longer period of time.

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Wireless Technologies

Since Apple’s decision to remove headphone ports from the iPhone, the demand for wireless technology products has soared and shows no signs of slowing down in 2019. So why not capitalise on this new technological direction with wireless earphones and headphones from Sycal? Not only are they lightweight and portable product options, but provide a great way to showcase you as a modernised brand who is ready to adapt to the future.

But as these new technologies become more readily available for a wider consumer base, so must our ability to charge them. So take a look at the technologies that are going to be powering brands next year… as well as phones, tablets and more:

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Smart Wireless Notebook

The Wireless Notebook combines all of your daily needs into one compact business package. This notebook is full of surprises, including a flat 10,000mAh battery with the capability to charge two smart devices at once, with one wireless charging panel as well as a USB port for wired devices… not to mention a replaceable A5 notebook with pen holder. With the ability to be engraved to feature your organisations’ logo or messaging, the Smart Wireless Notepad is both eye catching and unforgettable to clients and customers.

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True Wireless Earphones

With an in-built microphone and high-quality sound, these portable promotional wireless earphones are perfect for customers on the go. To ensure your customers can listen for longer, this product comes with its very own wireless power case to ensure that they can charge their earphones anywhere.

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Health and Fitness

Year on year,  the health and fitness market is growing, and 2019 looks to be no different.  Did you know in the UK alone there are now more than 9.7 million fitness or gym memberships? This means that one in seven Brits are looking to get healthier in the new year.

Right now, customers are wanting to feel healthier both mentally and physically, and what better way to combine the two than with yoga. With an estimated half a million people practicing yoga in the UK alone, promotional yoga mats provide you with a large blank canvas to promote your brand to your customers.

In Summer 2018, there were almost 250,000 health and fitness apps available to download to your device. Rather than forking out hundreds of pounds for the latest smart watch or tracker, why not consider something a little more subtle. The FitCard is a wallet-friendly Bluetooth 4.0 device designed to track your daily activities. Whether it’s in your pocket or clipped onto your bag, the gadget can track your customers sleep patterns, calories burned, distance travelled, and daily steps, before logging them into the app. Completely customisable with full colour printing, the FitCard is a great way to get your brand in front of your customers on a daily basis.

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If you’d like to find out more about boosting your brand image in 2019, or to discuss how promotional merchandise can help you reach more customers, call us on 01234 841741, or visit sycal.co.uk

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