From staff uniforms to exhibition giveaways, promotional clothing still remains one of the most popular and effective marketing tools today.

Both eye-catching and affordable, brandable garments provide companies with the ability to transform their staff and customers into walking promotional billboards for their brand.

Recent research undertaken by the British Promotional Merchandise Association (BPMA) found that 91% of the participating organisations use promotional clothing to promote their brand, with 63% of them using it to make themselves stand out from the crowd.


With brandable clothing, you get exactly what you pay for. Although there are a number of cost-effective garments available to choose from, sourcing lower cost options may prove to save a couple of quid in the short-term but be detrimental to your brand image in the long-run.  So when you’re investing in promotional clothing or workwear, it’s important to remember that you’re also investing in your brand.

Promotional clothing is a walking billboard promoting your brand and corporate identity. Should the quality of the garment be compromised within a short period of time, potential customers may think of your organisation in a similar fashion. Whereas a higher-quality garment will retain its look, feel and desired effect over a longer period of time. The higher the quality, the larger the return on investment.

Believe it or not, ‘fashion psychology‘ is an actual study into the way we dress can change the opinions and perceptions of others. It has proven in numerous studies that people who are perceived to be wearing higher quality garments are more likely to be remembered in the future… and the exact same goes for your brand.

At Sycal, we pride ourselves on our promotional clothing. From chefs to construction workers, we offer a vast array of clothing options designed to make your brand stand out. With a wide range of garments and printing choices at your disposal, the customisation options are almost limitless. Whether you’re looking for a small logo embroidered or an all-over sublimation print, thermal jackets or vest tops, we’re here to help.

With a huge range of clothing options available, find out how you can harness the power of promotional merchandise with Sycal. Simply call 01234 841741 or visit