2021 merchandise catalogue

Promoting your brand in 2021

Utilising promotional merchandise to promote your organisation in uncertain times


It goes without saying that the past 12 months have been unpredictable for many businesses and industries.

With uncertain times still on the horizon, many organisations have been seen to be reducing their budgets as a preservation method. However, recent studies have been shown that those who are carefully investing in self-promotion are seeing growth, even in these unusual times.

Studies conducted between January and Jun 2020 found that marketing budgets as a percentage of revenues and company spend have risen to record levels during the pandemic, as it plays a key role in retaining customers and building brand value.

Research by the British Promotional Merchandise Association (BPMA) found that keeping strong communications between brands and their customers is incredibly important during the pandemic. Using an empathetic and emotional approach in promotional marketing leads to a better chance of success.

Despite the unusual start to the year, our team is ready and raring to go to help you with your promotional marketing needs throughout 2021.

Whether you’re looking to reward customers for their loyalty, engage with potential clients, or thank your team for their hard work, we’ve got thousands of merchandise options to promote your organisation.

If you want to source drinkware, stationery, branded clothing, corporate giveaways, eco-friendly merchandise, branded notebooks, or anything in between, speak to a member of the team today, check out our online store, or request our brand new Sycal 2021 Catalogue.

With innovative new gift options, as well as effective classics, find the merchandise you want and the branded gifts you never knew you needed.

If you would like to receive a copy of our new product catalogue, please complete this form and we’ll get one sent directly to you, as well as a sample gift pack. We understand that many of our customers are currently working from their homes. Please note that all data submitted will be deleted once catalogues have been shipped.

If you have any other questions about promoting your brand in 2021, we’re here to help. Call our merchandise team on 01234 841741, or emails us at sales@sycal.co.uk.