Is it too early to start thinking about Christmas marketing campaign?
We get it. It’s August, and Christmas is probably one of the last things you’d want to read about.
Even though the sun is still shining, we’re already seeing organisations placing orders for festive promotional merchandise options to prepare for the Christmas period… but is it way too early?
In short, no.
When it comes to promotional marketing, it’s never to early to start planning how you can stand out from the pack, especially over such a momentous period of time. So find out below, how you can make the most of summer to enhance your festive season.
Timing is everything
We’re not suggesting that it’s crucial to order all of your promotional merchandise in the month of August, but having a plan and strategy in place for how you’re going to promote your organisation over the winter can pay dividends.
Most marketers know that the number one cause of headaches when preparing a campaign is falling behind schedule. Whether it’s due to a late start or miscommunications, timing issues can create unneccessary stress and mistakes that could be easily avoided given more time.
When it comes to promotional merchandise, there are a few things to consider that may take more time that you’d think:
– What promotional products will most effectively promote our brand?
With specific size and layout requirements, making sure that you have the correct artwork is essential to ensure your products reflect the quality of your brand. With our in-house designers, we can help ensure your artwork fits the individual products you’ve chosen. Learn more about our artwork specifications.
– How long is the product turnaround time?
Due to such variations in product customisation and personalisation options available, some orders may take longer to process and manufacture than others.
– How are we storing and distributing these products?
Should you be looking to source something truly bespoke and original for the Christmas period, now may be the time to start. Although traditional products may have a speedy turnaround, more unique products can take considerably longer to manufacture.
For example, advent calendars are a fantastic product that can keep you in the direct eyeline of your customers for almost a month, however, more bespoke and intricate options may not be available to order from September onwards due to their demand and complexity.
Want to learn more?
For over 35 years, we’ve been helping organisations creatively target their clients and customers over the Christmas period, and are on hand to help.
If you’d like to discuss your festive needs in detail, or simply want to learn more, contact our team on 01234 841741 or via email firstname.lastname@example.org.