promotional merchandise gift boxes for events covid

Branded event merchandise in a post-lockdown world

Maximising your promotional marketing budget during exhibitions and events

What are the new rules about giveaways at events?

In mid-July, the UK Government announced that business events, conferences and exhibitions were allowed to resume should infection rates remain at their current levels. As expected, this decision came with a number of measures designed to keep both exhibitors and visitors safe.

One guideline stated that “paper handouts and gifts will no longer be offered“.

At Sycal, we understand the value of branded giveaways at an exhibition or events. Should your stand be only a short walk from a competitor, a novel or unique gift can often be the difference between someone remembering your brand, and someone not.

At Sycal, we aim to turn obstacles into opportunities to stand out.


Welcome / Thank you packs

Rather than going giveaway-free at your next event, why not send your customers or clients a token of appreciation before they even get to the event.

At Sycal, we create fully branded gift packs that can be shipped directly to your customers at their chosen address. Packed to the brim with promotionally branded gifts and messaging, we help ensure that your visitors are excited to visit your stand.

The boxes can be customised to include:

  • Catalogues
  • Business cards
  • Branded giveaways
  • Branded confectionery

If you’re looking to target potential new customers at the event itself, why not capture their data and send them a customised giveaway pack to thank them for their interest?


Storage and pack distribution

With our storage centre at your disposal, we can help stock your giftpacks with ease, long before or after the event.

Our fulfilment and dropshipping services ensure that your giveaways will reach your customers efficiently, as we ship them from our offices directly to their chosen address.

Should you wish to avoid sign-ups and the handling of visitor data, we also offer custom fulfilment portals so that your customers can order your packs directly from a custom-branded website.


Need a hand?

If you’d like to discuss how we can help you make the most of your first post-lockdown event, feel free to get in touch. Call us on 01234 841741, or drop us an email to, we’re happy to help.

Find out more about our promotional merchandise fulfilment services here, or email us to request a free sample gift box.