Rise Above Uncertainty

It goes without saying, we are living in somewhat uncertain times.

With MPs opposing Brexit options, departure dates being delayed, and a potential no-deal on the horizon, a lot of unpredictability hangs over businesses of the United Kingdom. Regardless of whether you voted to remain or leave, this uncertainty can lead to emerging opportunities to increase your brand’s visibility before the Brexit dust even settles.

With no clear understanding of what the future may hold, many organisations are growing reluctant to invest budgets into brand development, however, now may be the perfect time to think differently. History has shown that companies that invest in their brand during market uncertainty are far more likely to drive sales and grow faster than those who don’t.

In fact, the Head of Marketing Dynamics at marketing research firm Gfk recently stated: “Now isn’t the time to slash the innovation budget and draw up the bridge. If brands move forward, consumers will move forward. Marketers need to step up to the plate and show people there is a great glittering future ahead of us.”

If you’re looking for a marketing tool designed to make your brand stand out when uncertainty is certain, it’s time to talk about promotional merchandise. Due to their hands-on nature and physical presence, promotional gifts and giveaways provide a lower cost per brand impression than alternative advertising methods, such as TV, radio, online and print.

When it comes to its effectiveness, research from the Advertising Specialty Institute found that “promotional products deliver the same or better ROI than most other forms of media, without the interruption inherent with other forms of advertising.” With an average lifespan of eight months, you have the power to put your brand underneath the nose of your target audience for longer.

No matter what happens with Brexit, make sure that your organisation is ready rise above the uncertainty and enhance your brand image. If you’d like to discuss your promotional marketing needs in more detail, our team of merchandise experts are on hand to help. Call 01234 841741 or email sales@sycal.co.uk for more information.