STANDING OUT HAS NEVER BEEN EASIER

From staff uniforms to exhibition giveaways, promotional clothing still remains one of the most popular and effective marketing tools today.

Both eye-catching and affordable, brandable garments provide companies with the ability to transform their staff and customers into walking promotional billboards for their brand.

Recent research undertaken by the British Promotional Merchandise Association (BPMA) found that 91% of the participating organisations use promotional clothing to promote their brand, with 63% of them using it to make themselves stand out from the crowd.

With brandable clothing, you get exactly what you pay for. Sourcing lower cost options may save pennies in the short-term but may prove to be a detriment to your brand image in the long run. Should the quality be compromised within a short period of time, customers may see the brand as “cheap” for providing lower quality goods. For a larger return on investment, more durable garments are advised. Clothing that stands the test of time allows you to publicly display your brand for longer, even if they ultimately end up as pyjamas in the end…

With a huge range of clothing options available, find out how you can harness the power of promotional merchandise with Sycal. Simply call 01234 841741 or visit Sycal.co.uk.